Find your Meta API Token for Conversion API

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Find your Meta API Token for Conversion API

Absolutely, here are the steps to find your Conversion API token in Facebook Event Manager:

  1. Access Facebook Business Manager: Log in to your Facebook Business Manager account.
  2. Navigate to Event Manager: Once logged in, click on “Business Tools” from the top-left corner menu and select “Event Manager” from the dropdown.
  3. Choose Your Event Source: Under the Event Manager, select the specific event source (e.g., your business or a specific pixel) for which you want to generate the Conversion API token.
  4. Open Settings: Within the Event Manager for your chosen source, locate and click on “Settings” usually found in the top right or left corner.
  5. Select Data Sources: In the Settings menu, you’ll find an option for “Data Sources.” Click on it to proceed.
  6. Choose Your Pixel: If you have multiple pixels or event sources, select the one you want to generate the Conversion API token for.
  7. Conversion API Tab: Within the selected pixel’s settings, find the “Conversion API” tab or section.
  8. Generate Token: Look for an option that allows you to generate a new token for the Conversion API. It might be labeled as “Generate Access Token” or something similar. Click on this option.
  9. Follow Verification Steps: Facebook might require you to complete additional verification steps to generate the token. This could include confirming your identity or verifying your domain.
  10. Copy Token: Once the token is generated, it will be displayed on the screen. It might be a long string of characters. Copy this token and store it securely, as it’s essential for integrating the Conversion API with your systems or platforms.

Remember, these steps might slightly vary due to updates or changes in Facebook’s interface. However, they should give you a good guideline on where to find your Conversion API token in the Facebook Event Manager.

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