In this digital age, higher returns for your marketing and advertising spend is like a superpower because it can generate more profits by utilizing optimum resources for a business.
Email marketing, among all the other online marketing channels, have the power to give a leading edge to a brand and generate higher ROI. In 2020, you must start building your email list if you want the bigger returns.
As per a source, for $1 you spend on email, you can get $38 in return, and that is a whopping 3800% ROI. That makes email marketing the most effective advertising option as of now.
40% of marketers also accepted email newsletters are essential for their content marketing strategy.
Having said that, small business owners must know that 16% of emails never make into the inbox.
That’s why it is vital to try reliable email marketing tools: never to miss a chance of getting a better online conversion.
But before that, let’s have a quick overview of email marketing.
Email marketing is a promotional activity to send emailers exclusive discounts, and promotional materials about a business to acquire more customers or retaining existing ones.
Through email marketing, advertisers can ensure customized communication to the end-user.
So, you will need an email marketing tool that suits your needs and automates your emails to the relevant audience.
Being in the digital marketing industry, I understand that every marketer has different needs.
Therefore, we have compiled a list of the best email marketing tools for business owners to ensure your robust communication platform in 2020. Here are those tools.
MailChimp is obvious and mostly the first choice of an email marketing tool for business owners. It provides the leading edge to advertisers to make sure relevant prospects get the desired message effectively.
Currently, MailChimp has evolved as an all-in-one marketing platform that brands can leverage to manage other marketing channels besides email.
To start using MailChimp for email marketing activities is effortless thanks to its quick onboarding procedure. Moreover, if you have limited usage, you can also utilize this email marketing tool for free.
In the free plan, you get to contact 2000 mail addresses using this tool. So business owners with limited audience or beginner bloggers can start email marketing in 2020 for free through MailChimp.
For heavy users, you can pick the most comfortable plan of the tool.
Active Campaign claims that it is the most effective email marketing tool in the market. With its vast range of features, business owners can take their email marketing game to a whole new level in 2020.
Through Active Campaign, you can effectively engage your prospects who are in different stages of awareness. You can educate, engage, pursue, and convert your prospects into lifelong consumers.
With its useful analysis and reporting, you can also connect the dots of your email marketing campaign to create more efficient campaigns in the future.
Active Campaign does not have a free plan, so you will have to choose a paid option to use this tool consistently. Although you can provide your email address and the tool might be able to offer you a free trial for using this tool for email marketing campaigns.
“More folks should be taking advantage of Active Campaign’s site tracking feature. While Active Campaign’s interface has a bit of a learning curve it really isn’t that much more complex than ConvertKit once you use it a few times. The ability to fire off additional automation to subscribers simply based on their on-site browsing activity is really a game-changer for data-driven marketers. A basic example would be something like your contact views a product page X number of times and you send them a limited time coupon offer on that specific product,” says Eric Covino at Creative Signals.
Platform.ly is one of the most versatile email marketing tools for business owners. To start using this tool, you will have to provide a tentative number of contacts whom you would contact, and the tool will give you the monthly payment that you will have to pay for doing that through Platform.ly.
For up to 1000 email addresses, you will have to pay at least $19 per month.
The tool provides two more packages if you are sending 100,00 emails or unlimited emails, respectively.
All the packages contain a 15-day trial period to try this email marketing tool.
By any means, if you are not satisfied with this tool at any stage, you can claim a 100% refund in the first 30 days.
“I recommend using Platformly. It is an all in one email marketing tool that does everything. Moreover, its plans start from just $19 a month which pretty cost-effective if we compare it to the more popular counterparts,” says Shaurya Jain at Attention Always.
ConvertKit is one of the most renowned email marketing tools for business owners to try in 2020.
Although it does not provide any free plan, the number of features and benefits that you are getting by paying a recurring amount is worth the cost.
With any plan, you get an email designer to create the right template for the right audience for maximum conversion.
ConvertKit also provides a platform to create sign up forms and landing pages to acquire more email addresses and data of your leads.
With its highly advanced and updated dashboard, you can track your campaigns and link engagement efficiently through the platform.
You can design the flow of your email conversations with prospects. You can choose when you want to send your emails to a particular type of email list, and the tool will do that.
With the help of tags and segments, you can group your email addresses too.
“For overall B2C email marketing, I’m a big fan of ConvertKit and Mailchimp. If you’re a beginner in B2C, Mailchimp has got you covered, but when you’re ready, a move to ConvertKit is a really smart choice. For B2C email newsletters, I’m still a big fan of Revue (getrevue.co) as it removes a LOT of barriers to entry that marketers run into when trying to start a recurring newsletter,” believes Brendan Hufford at 100 Days of SEO.
BuzzStream can improve your blogger outreach activity to a whole new level.
Small business owners don’t have to waste their time finding out the email address of the prospects. This tool has got an option for researching emails of bloggers, influencers, business owners, etc.
Once you create your email list, all you need to do is choose a template for the email, set time, and you are good to go.
You can tweak the template of email to make it more personalized.
BuzzStream is trusted by leading brands like Canva, Airbnb, Shopify, Seige Media, 99designs, and dozens of others.
“When it comes to the link outreach I would prefer to send ten times fewer pitches, e.g “sniper outreach” by creating a customized approach for each link building opportunity instead of doing a so-called “shotgun blast” with templated email sequence. That’s why BuzzStream is my absolute choice in terms of outreach software, because of its Buzzmaker feature – a Chrome extension that allows to manually add sites when researching the niche. Within a few clicks Buzzmaker can grab contact details, target metrics, and then set up an email sequence. Therefore, for those who prefer a manual approach in link outreach, Buzzmaker and Buzzstream tool would be handy indeed,” says Dan Buzan at Contega Media.
GetResponse is an all-in-one email communication tool that synchronizes with all your digital communications needs as far as email is concerned.
You can set up a virtual support desk and get a platform for email marketing campaigns through a single dashboard of the stool.
GetResponse synchronizes extremely quickly with Salesforce, Magento, Shopify, WooCommerce, PayPal, Facebook, WordPress, and other leading content management and website platforms.
The tool will provide templates to choose for your email marketing campaigns that you can schedule quickly and pursue your prospects efficiently.
Recently, the tool has also added a feature related to creating funnels that marketers can create for better digital marketing campaigns.
The templates and structure of getting responses highly customizable and mobile-friendly. So, even if your prospects are using different smartphone hardware, they can read your email body effectively.
Constant Contact can help you put the word out creatively through emails.
The mobile-optimized templates by Constant Contact will do the heavy lifting for you, so you just have to edit the textual element of a template, and you are good to go.
The tool has an editor that supports drag-and-drop workflow to edit or remove an area as per your wish.
You can implement different use cases through the tool to get in touch with your audience.
You can assess your campaigns based on the link clicks, open rate, conversions, and several other important KPIs.
Drip is an eCommerce marketing platform that has got everything to promote your online store like a pro.
It has a robust email marketing feature to entertain, pursue, and convert users by accurately analyzing them through the data and insights provided by the tool.
You can send eCommerce emailers based on the website visitors’ behavior. You can show them personalized email messages by the products they have checked and the links they have clicked on your online store.
Moreover, this platform provides a complete analysis feature where you can compare your email marketing campaigns visually and compare their performance to implement effective optimization for your future campaigns.
SendInBlue is a reliable marketing automation tool that can do all the hard work for you so you can focus more on your other important tasks.
If you have your plan ready, you can get started with this tool quickly and deploy your marketing campaign straight away thanks to its highly optimized user interface and user-friendly dashboard.
With 10 years of experience in the market, SendInBlue has sent more than 100M emails every day for 80 thousand customers across 160 countries.
SendInBlue has different plans for users, and there is also one free plan. So, if you are just starting your email marketing activity in 2020, the SendInBlue could be an ideal choice for you.
Aweber has been providing reliable email marketing solutions for businesses of any size.
Even if somebody is just starting and doesn’t know about anything regarding email marketing, they can create a template within seconds and through Aweber’s robust platform.
You can create an account on this tool and use their email marketing solutions for 30 days as a trial period to experience if it is the right choice for your business needs.
Aweber provides A/B testing feature to check which email copy and template works best for prospects.
It also provides advanced analytics and insights into how your customers have responded to your email address. The accurate data and evaluation provided by the tool can put your head in the competition.
Trusted by over 2 million marketers at 250,000 companies around the globe, Campaign Monitor is popular for its simple yet effective interface.
The tool is a great email marketing tool that is used by marketers and entrepreneurs to keep engaging with their customers or subscribers using beautiful, and easy to create newsletters.
Some of the major companies using Campaign Monitor are Coca-Cola, BuzzFeed, Rip-Curl, Disney, etc.
This tool is specifically recommended to those who are new to email marketing and don’t know how to get started.
“Email Marketing Tool – My favorite email marketing tool is Campaign Monitor. They have a great selection of templates and guides for users of the tool who want to start and scale-up email marketing,” opines James Norquay Director of Content Marketing at Prosperity Media.
Trusted by leading brands like Swiggy, Nexxt, Shine.com, PepiPost has been providing trustworthy email marketing solutions to more than 20000 customers.
PepiPost’s unique set of features makes it a robust platform for email marketing needs. It provides Email API and SMTP relay for the best email delivery.
PepiPost also works flawlessly with Ruby, C#, PHP, Java, Node.js, Python, and some other content management systems and programming languages.
With this tool, you can effectively send 30,000 emails for free for the first 30 days, then 100 emails per day for free.
Here’s the price range of the tool.
I’d love to know what your thoughts are about these best email marketing tools for business owners in 2020.
If you have some other tool in mind, then feel free to share in the comments so that other readers can also try them. Also, please share your feedback about this blog in the comments.
Author: Charu Mitra Dubey
I am a freelance writer with an interest in marketing, startups and entrepreneurship. I write for several publications like Entrepreneur, Hackernoon, Thrive Global, etc. and at the same time work with startups on their marketing strategies. You can read my articles on my personal blog.… View full profile ›